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BRI spurs Italy to embrace China

日期:2019-06-10

BRI spurs Italy to embrace China

ChinesetouristsposeforpictureswithajointpatrolteamcomposedofpoliceofficersfromItalyandChina.(Photo/Xinhua)TouristsfromChinaaregreetedwithwelcomesignsintheirownlanguageuponlandingatRomesFiumicinoAirport,,Italiantourismpersonneleyegreat,,accordingtotheChineseTourismAcademy,,theygeneratedin2017over5millionovernightstays,,accordingtoItalysandadjusttothechangingtourismmarket,especiallythechangingappetiteofChinesevisitors."TheprofileofChinesetouristshaschangedinlatestyears,inlinewiththerapidevolutionoftheChinesepopulation,andofitsaverageincome,"JacopoSertoli,presidentofShanghai-basedWelcomeChineseCompany,said,,"theinterestofItalianstowardChinahasevolvedandpartiallychangedinrecentyears,andourofferhasadjustedaccordingly,"saidLauraGrassi,chiefmanagerofItaliantouroperatorChinasia,thefirstandtheolde"Atthebeginning,ChinatoursmostlyattractedItalianpeoplefromthemiddle-highclass,welleducated,andwithanaverageageof40,",clientshavevariousprofiles."Wehavetheyoungstudent,whoispossiblyabletospeakalittleChineseandwantstohaveanexperience;wehavemanycouples,andfamilieswithchildrenaswell,",,thebachelorsandmastersdegreesintourismmanagementconstitutekeyeducationaloffers,withspecialemphasisonChineseculture-relatededucation."Ourgraduateschoolstudentsmusttakeculturalanthropology,becauseitiscrucialforthemtolearnabouthabits,traditions,andtastesofemergingtourisminflows,"saidAlessandraRomano,directorofEuropeanUniversitysMastersprogramfocusesmoreon"marketniches"thanmasstourism,asexplainedbytheprofessor,"wherehigh-levelprofessionalsandmanagerialrolesaremorerequired".Hesaid:"Yet,wedobelievethereisalreadyanicheofveryhigh-levelChinesetravelers,whohavehigherneeds,andthisisacrucialopportunitywecannotmiss."Italyshopesinthesectorarehighintermsofgrowthandofemployment,in2017,sworkforcein2017,andsome250,000newjobsareexpectedby2023,,industryexpertsarenotyetsatisfied,andareexpectingtounleashgreaterpotentialthroughtheChina-proposedBeltandRoadInitiative."This(theBRI)issomethingwereallyshouldconcentrateondoingwell,"saidMarinaLalli,headofthetourismbranchofItalysmajorbusinessgroupConfindustria."Uptonow,wehavemainlydrawntouristsfromAsia-andfromChinaespecially-whowantedtoseeItalyforitswayoflifeandstyle,butthisisnotenoughanymore."Wecannotjustcountonthefactthatwehaveabeautifulcountry,niceweather,andgoodfood...Theinterestsoftouristsareevolving,andthesectorgoesmoreandmoredigital."Assuch,weneedtoknowreallywelltheChinesemarketandhowitworks,tocatertoitsneedsanddemands."Itisverysimple:wejustcannotlosethatmarket,andletthebignumbersfromChinacometoEuropeandvisitItalyonlyafewdaysasaseconddestination."。

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